Booklet Design for USQ International Cotutelle

Overview

The University of Southern Queensland (UniSQ, formerly USQ) is an internationally recognised university with campuses across south-east Queensland and a strong global education and research network. The university welcomes students from around the world and offers a range of international study opportunities, including collaborative research programs with partner universities.

Arvo partnered with UniSQ International to design a new booklet showcasing its Cotutelle and Joint PhD Programs. The publication needed to communicate detailed program information through intuitive design and striking graphics, while maintaining a professional and approachable feel for current and prospective international research students.

The Vision

Create an engaging and accessible research booklet that clearly communicated UniSQ’s Cotutelle and Joint PhD opportunities to an international audience.

Our Approach

We researched imagery and layouts suited to prospective students, combining clear information hierarchy with engaging graphics, custom icons and considered publication design.

The Execution

The final booklet brought Arvo’s creative design elements together with UniSQ’s established brand guidelines. The strong response to the design led to further UniSQ booklets being developed using a similar visual direction.

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