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An SEO audit tells you what’s actually stopping your website from ranking, not just what “best practice” says you should be doing. If you’re a Brisbane business trying to work out whether it’s worth investing in SEO, or whether your current results should be better than they are, an audit gives you the data instead of the guesswork.
Our Technical SEO Audit, Keyword Research Audit, and Backlink Opportunity Report all start from $495. Below you can see a full sample audit before you commit to anything, and get in touch for a quick, no-obligation chat about which type fits your site.
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An SEO audit is a full review of your website’s performance and potential in search engines. It isn’t a guarantee of rankings. It’s a diagnostic that answers three questions: what’s working, what isn’t, and where your effort is best spent.
Think of it like a visit to the GP. A GP doesn’t cure you in the appointment, they work out what needs attention and give you a plan. An SEO audit works the same way. We examine your site’s technical foundation, on-page optimisation, domain authority, current keyword performance, and competitive position, and hand you a prioritised roadmap.
Your site’s authority, backlink profile, AI citations, and keyword visibility.
Critical issues affecting visibility in Google, including crawlability, indexing, site speed, and structure.
Current keyword rankings and the highest-impact growth opportunities.
Priority actions covering technical SEO, content, and authority building.
Everything above is summarised in an Executive Summary at the front of the report, giving you a current-state snapshot and your top three opportunities for growth. What you do with it from there is entirely up to you.
Our recommendations follow Google’s own SEO guidelines, not shortcuts that work until the next algorithm update.
Most agencies ask you to pay before you know what you’re getting. We’d rather you saw it first.
Below is a complete sample SEO audit report, built the same way we build every client audit: the same sections, the same depth, the same format you’ll receive. The business in this example, Foundry Architecture, is fictional. The audit itself isn’t a mock-up. It’s a real report, built on realistic data, run through the same process our audits go through every time.
Download it, read it properly, and you’ll know exactly what you’re paying for before you pay for it.
Not every business needs the same starting point. Here’s what we offer, and where to start if you’re not sure.
A focused review of the keywords your site currently ranks for, the keywords it should be targeting, and where the gap sits between the two. Useful if you already understand your technical position and want clarity on content direction specifically.
Your software system has not been reviewed or patched in the past 12 months
An assessment of your current backlink profile against your competitors’, with specific, realistic link-building opportunities rather than a generic “get more backlinks” recommendation.
A review of your Google Business Profile, local citations, and local pack visibility, alongside the on-site signals that affect local rankings. Built for businesses competing on “near me” and suburb-level searches rather than national or broad-match terms. Scope and pricing on request.
If your situation doesn’t fit neatly into the above, e.g. you’re mid-migration, recovering from a manual action, or need a second opinion on an existing audit, get in touch and we’ll scope something that fits.
Not sure which one applies to you? Use the quick enquiry form above, or contact us directly. Most businesses start with the Technical SEO Audit.
The $495 audit covers the fundamentals properly. We don’t cut corners on depth, but we’re also upfront about what fits in a focused scope.
We crawl your website to uncover technical issues limiting your visibility in Google. This includes broken links, indexing and crawlability issues, page speed performance, mobile usability, duplicate content, and structural problems affecting how search engines understand your site. We benchmark performance using Google PageSpeed Insights.
We review your key pages to check whether your content actually aligns with the keywords you want to rank for. This includes headings, metadata, content depth, internal linking, page structure, and the other on-page signals that influence both rankings and user experience.
Using Google Search Console, we identify the keywords already driving impressions and traffic, flag “quick win” opportunities where pages are ranking just outside page one, and surface high-value keywords your competitors may already own.
We benchmark your website against key competitors to understand how your authority compares within your market, reviewing backlink quality and authority indicators to set realistic growth expectations.
Search is changing with AI-generated answers and zero-click results. We assess whether your site is being referenced by platforms like ChatGPT and Google’s AI Overviews, and flag where search behaviour may be reducing direct clicks to your site.
What you get is a detailed report with data and specific findings. We don’t sugarcoat it. We flag what’s broken, what’s working, and where the real opportunities are.
Know exactly what you’re paying for.
Step 1
Using Google Search Console alongside SEMrush, Ahrefs, Moz, and a full Screaming Frog crawl, we pull 12 months of organic performance data. This step takes time, but it’s where accuracy comes from. We’re measuring, not guessing.
Step 2
We crawl your site to identify crawlability issues, indexing barriers, page speed problems, and mobile usability gaps, and check your robots.txt, XML sitemap, and structured data.
Step 3
This is where the audit earns its keep. We don’t just report numbers, we interpret what they mean for your business. Are you losing traffic to technical issues, or to competitors with better content? Are you targeting the right keywords? Is your authority low because you’re new, or because you’re missing backlink opportunities that are actually available to you?
Step 4
You receive a detailed report with findings, data tables, and a prioritised implementation roadmap. We can walk you through it on a call, or leave it in your hands. Either way, you’ll understand what’s next.
The full process typically takes 5 business days.
We’re not a one-trick agency. Arvo is a full-service digital partner covering creative design, web development, digital marketing, and managed IT. That matters for audits, because when we identify what needs fixing, we can usually help you fix it.
Your findings might point to a site redesign, content optimisation, or paid advertising to compete while you build organic authority. Rather than handing you off, we can talk through what makes sense and help implement it if you choose to work with us. You’re not pressured either way.
We don’t promise quick rankings or unrealistic traffic bumps. We set expectations, show our work, and focus on long-term, sustainable growth. If a strategy isn’t working, we review, reassess, and adapt.
The Reality of SEO:
Here’s what a lot of agencies won’t tell you: an audit isn’t a silver bullet. It’s step one.
SEO isn’t fast. A good audit typically leads to 3-6 months of implementation before you see measurable traffic changes, sometimes longer depending on your industry and starting position. If an agency promises top rankings in 30 days, they’re selling you something that isn’t real.
Rankings fluctuate. Google updates continuously. A page ranking #5 today might sit at #8 next month and recover to #4 the month after. That’s normal — we track trends, not day-to-day noise. Recent algorithm updates increasingly reward genuinely useful, people-first content over shortcuts.
Audits identify opportunities, not guaranteed wins. An audit might reveal a keyword with high volume and low competition, a genuine quick win. There’s still no guarantee you’ll rank for it. SEO improves your odds. It doesn’t guarantee outcomes.
Your industry matters too. Competitive spaces like finance, law, and ecommerce mean a longer timeline and heavier investment. Local or niche businesses typically see movement faster.
What an audit does do is show you the truth about where you stand, and give you a realistic plan from there.
Yes. A full sample report is available above, built the same way every client audit is built. The business in it is fictional, the audit itself isn’t.
Each one takes a similar amount of analyst time to do properly, just pointed at a different part of your site’s performance. $495 reflects the depth of the work, not the topic. If you’re not sure which one applies to your situation, the Technical SEO Audit is the broadest and the right default starting point.
Most businesses start with the Technical SEO Audit, since it covers the full picture and flags what to prioritise next. If you already know your technical position is solid and want to go deeper on keywords, local visibility, or backlinks specifically, one of the focused audits may be a better fit. Get in touch and we’ll point you the right way.
Most SEO campaigns need several months of consistent implementation before meaningful ranking movement shows up. The timeline depends on your industry’s competitiveness, your starting authority, and how aggressively you execute.
An audit is a diagnostic, a one-time review of where you stand. Ongoing SEO services cover strategy, content, technical optimisation, link building, and continuous monitoring. Think of the audit as the health check and ongoing services as the fitness plan. Many clients start with an audit, then bring in an agency for implementation if they don’t have the in-house capacity.
Not yet. If you’re building from scratch, focus on getting the foundation right from day one: clean technical setup, good information architecture, fast performance. An audit is more useful once a site has been live and generating data. If you’re migrating or redesigning an existing site, an audit beforehand can stop you carrying old problems into the new build.
This varies. If your audit shows you mainly need better content and on-page work, our ongoing plans start from $400/month after setup. If you need a site redesign or heavier technical fixes and link building, costs rise depending on scope. Some fixes you can do yourself; others need investment. The audit is what lets you prioritise instead of spending blindly.
SEO is an interpretation of data, not pure science. If you disagree with a recommendation, we’re happy to talk it through. Our job is to give you data, insight, and honest recommendations based on what we know today. If you’re still unsure, we’re happy to point you to another agency for a second opinion.
Not primarily. We price audits to be accessible so cost isn’t the barrier. A good audit builds trust and clarity. If you implement with us afterwards, great. If you take the findings and run with them yourself, also great. We’re here if you need us, and still here if you don’t right now.
We’re a full-service agency, so we understand design, development, marketing, and technical infrastructure as one connected system rather than separate handoffs. When an audit reveals a site needs a rebuild or technical fixes, we can action that in-house. We’re also upfront about timelines and realistic about what SEO can and can’t do.
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