Now we’re getting into the look and feel of your brand. It’s important to step back a bit from what you personally like, and consider what will best communicate your message and further your business’ goals.

The following questions will help you narrow down your visual preferences.

Really think about who your audience is, how their interests are aligned to your business, and how you connect with them.

The following questions will dive into the essence and identity of your brand.

Company Mission Statement

Value Proposition

Brand Image

How would you describe your brand? What wording would you like people to associate with your brand?

Please choose either the left or right option for each line:

There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning. Design is a creative process. We will need time to research, think & understand your business needs; to sketch, and take necessary actions to create a great logo, which requires a realistic deadline.

If you have any questions or need help discovering your brand, let us know! We are happy to help guide you in the right direction.