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Most Brisbane businesses don’t have an email marketing problem, they have an email marketing neglect problem. The list exists and the platform is already paid for, but it’s doing nothing beyond the odd newsletter instead of driving repeat revenue. As an email marketing agency working with businesses across Brisbane and Australia-wide, Arvo Agency builds automated flows, segmented campaigns, and strategy shaped around what your customers actually do, not just who they are. Klaviyo is our preferred platform for the depth of automation it offers, but we build and manage campaigns in Mailchimp and other platforms too, so whatever you’re running now isn’t a barrier to getting started.
Email marketing pays off fastest for ecommerce brands with a product catalogue, repeat purchase behaviour, and enough traffic to build meaningful segments. Cart abandonment, browse abandonment and post-purchase flows all depend on that kind of behavioural data, which is exactly why Klaviyo’s native integrations with Shopify, WooCommerce and BigCommerce make it the obvious platform choice for most of our ecommerce clients.
Plenty of businesses without a storefront still need email marketing that earns its place in the budget: professional services firms with a longer sales cycle, membership and subscription businesses, and B2B companies working a defined prospect list. For these, Mailchimp or whatever platform the business already runs is often the better fit than migrating to Klaviyo for automation depth they won’t use. We scope the platform to the business, not the business to the platform.
Every engagement starts with an audit of what’s already happening in your account, or in your CRM if email hasn’t started yet, before we recommend anything. From there, the work typically covers:
We can run all of this end to end, or slot in wherever your team needs the support, whether that’s a single automation build, a full account audit, or ongoing campaign management.
We recommend Klaviyo more than any other platform because of what it does with behavioural data: real-time triggers based on browsing, purchase history and lifetime value, native integrations with the ecommerce platforms most of our clients already run, and reporting that ties email activity directly to revenue rather than vanity metrics like open rate alone. For ecommerce brands especially, it’s the platform that gives us the most to work with.
That preference isn’t a requirement. If you’re already running Mailchimp, or another platform your team is comfortable in, we’ll work in it rather than push a migration you don’t need. Where a genuine case exists for moving to Klaviyo, usually once a business hits enough order volume that automation and segmentation start paying for themselves, we’ll say so and explain why. For a closer look at what we build on that platform specifically, see our dedicated Klaviyo email marketing service.
Once the foundation is performing, we use the data to expand: new segments, new flows, and ongoing testing to keep results moving in the right direction.
Most of our documented results come from Klaviyo accounts, where the platform’s revenue attribution makes the impact easiest to measure. Junee saw 39% of email revenue attributed directly to Klaviyo after we implemented abandonment flows and a personalised welcome series where none had existed before. Eversio Wellness cut SMS flow costs by 66% through a full audit and optimisation of automations that had been running unchecked. Elle Tens increased revenue from its checkout reminder flow by 60% after we replaced a generic reminder with a fully custom sequence. You can see the full detail behind these results on our Klaviyo email marketing page.
No. Klaviyo is our preferred platform because of what it can do with behavioural data, but we build and manage email marketing in Mailchimp and other platforms as well. If you’re not on an ecommerce platform, or you’re already set up somewhere else, we’ll work with what you have rather than push a migration you don’t need.
This page covers email marketing generally, across whatever platform suits your business. Our Klaviyo service is the deeper, platform-specific offering for ecommerce brands who want the full extent of Klaviyo’s automation and segmentation, including flows, integrations and revenue reporting built specifically around Shopify, WooCommerce or BigCommerce.
Either. We regularly audit and take over existing accounts, whether that means cleaning up automations that were never finished, fixing segmentation that’s too broad to be useful, or simply picking up management from an agency or in-house team. If you’re starting from nothing, we’ll build the foundation from the ground up.
It depends on what’s already in place. If the core flows, welcome, abandonment, post-purchase, don’t exist yet, we can usually get the first automations live within the first few weeks, and they start contributing revenue as soon as they’re switched on. Campaign and segmentation strategy tends to compound over a longer period, as we build a clearer picture of what your list responds to.
We handle both. Our copywriters and designers build on-brand templates and write copy suited to each flow and campaign, so you’re not left providing content we should be producing as part of the service.
Book a free consultation and we’ll look at what’s already happening in your email account, or help you plan from scratch if nothing’s live yet.
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