Brand Strategy

Having a strong brand is more than having a great logo or pretty picture. Your brand should encompass the way in which your customer perceives you and your product. This includes everything from your logo, to your social media presence, to your staff demeanour and presentation. It is important that every element of your business aligns, ensuring that your brand experience supports your key values and represents your business personality.

At Arvo we work closely with you to understand who you are, what you stand for and who you’re trying to reach. We will work to define your brand, determine your brand’s objectives and focus on how that can be translated to your target audience in a positive and memorable way. Together, we will develop a  brand strategy for your business moving forward.

Naming

Entire relationships are dictated by first impressions, so making a powerful impact immediately is a necessary key to branding success. The first thing a customer interacts with is a name, so it has to convey the right message; it has to wow the audience. Think of it as a first handshake; it says a lot about the person and makes a powerful impression. When you join forces with Arvo Agency, we will workshop your brand and your objectives, as well as your target market to develop a lasting identity for your business. Together we will arrive at a name that is catchy and unique, and will help customers remember you.

Brand Style Guide

A brand style guide is the primary visual DNA of your company’s branding and at Arvo we understand how important it is to get this right from the beginning. Your style guide includes all of the important styling details that create a cohesive and unified identity, including typography, colour palette, graphics and imagery. It can also reference grammar, tone, word usage and point of view. We will compile all of these particulars into a straight forward and easy to reference document that will outline how your brand is to be visually portrayed across all forms of media, including websites, advertising, blogs and social media.

Competitor Analysis

Positioning your product or brand on the market is not as simple as coming up with a catchy logo and colour palette. It is also important to understand what your competitors are doing and how they are positioning themselves, so you can set yourself apart and stand out in a flooded market. Arvo Agency will research and collate competitor intelligence, then highlight recommendations to differentiate your brand and inform your brand strategy.

Logo Development

Once you understand your brand and its positioning within the marketplace, you need a logo that captures the essence of who you are in a simple image. Whereas a brand is a holistic perspective of how your customer perceives your business, your logo is a visual representation of your business shown in a simple, eye-catching emblem or mark. Your logo often gives customers and clients their first glimpse into your brand identity. Is your organisation fun? Serious? One that innovates?

At Arvo, we understand that your logo is one of the most important visual parts of your brand identity. We will work closely with you to create a logo that embodies your brand and connects you to your customers.

Supporting Graphics

While your logo is the first visual clue as to who you are and what you offer a customer, supporting or secondary graphics are important to tell the customer the rest of your story. Supporting graphics can be vector, photographic, typographic or simply block colours. These graphics can be used across varying mediums to reinforce your message or concept and visually link your media to your brand. Supporting graphics are useful to break up text heavy documents and webpages and keep the viewer interested and engaged. They can also be used as an alternative to provide information in a visually appealing way (ie. infographics and diagrams). Our team of experienced designers can ensure your graphics are on brand, convey your message clearly and concisely, and are aesthetically pleasing.