Having a strong brand is more than having a great logo or pretty picture. Your brand should encompass the way in which your customer perceives you and your product. This includes everything from your logo, to your social media presence, to your staff demeanour and presentation. It is important that every element of your business aligns, ensuring that your brand experience supports your key values and represents your business personality.
At Arvo we work closely with you to understand who you are, what you stand for and who you’re trying to reach. We will work to define your brand, determine your brand’s objectives and focus on how that can be translated to your target audience in a positive and memorable way. Together, we will develop a brand strategy for your business moving forward.
Entire relationships are dictated by first impressions, so making a powerful impact immediately is a necessary key to branding success. The first thing a customer interacts with is a name, so it has to convey the right message; it has to wow the audience. Think of it as a first handshake; it says a lot about the person and makes a powerful impression. When you join forces with Arvo Agency, we will workshop your brand and your objectives, as well as your target market to develop a lasting identity for your business. Together we will arrive at a name that is catchy and unique, and will help customers remember you.
Brand Style Guide
A brand style guide is the primary visual DNA of your company’s branding and at Arvo we understand how important it is to get this right from the beginning. Your style guide includes all of the important styling details that create a cohesive and unified identity, including typography, colour palette, graphics and imagery. It can also reference grammar, tone, word usage and point of view. We will compile all of these particulars into a straight forward and easy to reference document that will outline how your brand is to be visually portrayed across all forms of media, including websites, advertising, blogs and social media.